Monday, August 30, 2010

Quality Music Always Outweighs Quantity



In an era where digital music is frequently pirated and distributed freely around the internet, it might seem highly difficult to discover new methods of selling your tunes. Sure, there are always going to be listeners who download albums illegally, but allowing it to ruin your day or marketing strategy isn't going to help anyone. Finding true success within the digital market is by no means easy, but never impossible if you have a decent product and the right plan.



For starters, you must ask yourself what about the music influences people to purchase it, and drop their hard earned cash on one of your creations. It's like pulling teeth initially. Obviously, writing material which is inspired and enjoyable is the first step, but even this might not be completely enough. Listeners need to love the music so much it's impossible to resist, and something they can't help but share with friends and family, hoping it will evoke a similar positive reaction.



In my case, I consider my music as almost a niche' market. If you like the sounds of early 70s rock from bands like The Rolling Stones, The Faces, Free and Status Quo to name but a few, then that is exactly what you'll get from my albums. This is in no way a deliberate move on my part. I happen to have listened to a lot of this style of music whilst growing up and it has ransferred onto my songwriting and music.


Creating a deep, diverse selection of music is a questionable step in making some cash off your tunes. True music lovers like consistency. Building an impressive discography also allows potential fans to truly experience your sounds and ideas, and with enough of them, they are bound to discover something they can jam to. Once someone purchases a few songs, they'll become inclined to download more, becoming thirsty for another taste of your music. I can only speak for myself on this one but it does ring true.


While constructing your discography, it's also significant to remember that quality will always outweigh quantity. Just because there's an extra five tracks or so you've been dying to dust off and post online for sale doesn't quite mean they're ready for public consumption. Capturing accurate emotions, feelings, and inspiring people is what truly pushes fans to spend money, and you're more likely to capture new audiences with top notch material, rather than some B-side you don't even enjoy. Making sustainable, powerful music should be the top priority, and always before a marketing or distribution plan.




Once a record or single is touched up, completed, and prepared for release, it's time to devise an effective strategy to create some buzz and compel more listeners to try out your latest product. Utilizing social networking sites such as Facebook, Twitter and so forth. They are free and easy methods to spread the word and drive some more traffic to your web pages. Affordable and free press release services are available online as well, which help to distribute information to the appropriate music blogs, message boards, magazines and sites. Make contacts with other bands or record labels so you can reach their audiences as well. If you've created something special, people will be listening, and the reflection will hopefully become evident in your bank account.


Stay focused on writing and producing top notch music, there's always a way to create some income through attracting people and generating digital sales. Stay away from rushing your products out the door, and ensure each and every release is absolutely of the best quality. Marketing and promotion is equally important, but all the fancy Flash animation and website hits in the world won't make poor music profitable.



Get "Mean Business" for only $5 (AUD) with discount codeword thistle
<a href="http://bobfindlay.bandcamp.com/album/mean-business">Snake Eyes by Bob Findlay</a>

Monday, August 23, 2010

Kick-Start Your New Band


Assuming that your band has great music and you have a few gigs and a small fan base that follows you loyally! But you want to take your band out from your garage and onto the main stage. Here are a few free tips to get you started.


1. Success come to those who seem successful


Nowadays, creating an impressive on-line presence is next to nothing; with social networking sites growing in popularity, being a part of the wave will push you ahead of the competition. Plus, it is totally free to join and reach millions. If your band does not have it's own homepage (or would like to supplement it), create a Facebook or MySpace profile. An old saying goes: "Success comes to those who seem to be successful." Following that, have a bunch of pictures of your band on stage, put up your songs (preferably with a link for people to purchase your music, but more on that later), and add a lot of friends.


2. Give some free samples


Just like in the supermarket when they sample out hot pockets, you need to sample yourself out. First, on your social networking site, have your music for everyone to hear but also be on YouTube.com. It is really easy to create your own channel on YouTube and to upload your own videos. It's completely free to you and it's free global publicity. Anyone can subscribe to your channel and find out what you're all about! Now, start putting up videos from your performances, your members playing in your garage, and your music to a collage of pictures. The point is to have a bunch variety that will attract a bunch of people and to keep it coming. You might be thinking that this opens you up to people stealing your music and other sorts of pirating, and you're right! But sampling works, just like with those hot pockets in the supermarket.


3. Sell your music


Obviously, you want to sell your music; that's what it is all about! But nobody buys CDs anymore, and it's unlikely that you want to go from place to place with a suitcase full of CDs. Get yourself an iTunes, SNOCAP, Napster, or something to that effect account and put up your music for sale. Admitted, this is not completely free to you, they do demand a percentage fee for putting up your music (30% or so). Look at it like this though, you are making 70% and without them you'd be making 0.


All these tips will help you get recognized and get some money flowing. Obviously, they aren't a perfect substitute for an agent or a real marketer. An agent or marketer will help you make the actual connections; they know the right people. But if you feel confident, try talking to people you know who own clubs and bars to maybe get you to play. At least, when the decision maker Googles you they will see you as an established band to take seriously. It will most defiantly separate you from all those who didn't take the time to prepare themselves and it didn't cost you anything and took only a short amount to time

Friday, March 12, 2010

Rock Musician Bob Findlay Releases His First Book

 

 

           Online Music Traps 

      

     A comprehensive guide to the online music industry & how independent musicians can make an impact without the numerous costly 'traps.'

    This versatile ebook has been specifically designed to cater for musicians of all levels & genres & concludes with a sequential scenario which can be easily adapted to suit your own needs. 

     "Online Music Traps" is currently available on Lulu.com & Click2Sell. Additional options, including Amazon, are soon to be made available directly from here.

Support independent publishing: Buy this e-book on Lulu.

 

 

Buy now!

make an impact without the numerous 
costly 'trap
industry & how independent musicians can 
make an impact without the numerous 
costly 'traps.'

 

 

 

 

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